Acclaimed Smoothie, Juice and Bowl Brand Continues Expanding Throughout the Western U.S. with Silver State Debut in Q3
Irvine, CA (RestaurantNews.com) Juice It Up!, one of the nation’s leading açai bowl, handcrafted smoothie and raw juice chains for 30 years, is entering Nevada through a newly signed development agreement. The deal was inked by local franchisee and Marine Corps officer Sukhbir Toor, who will open the brand’s first Silver State location in Gardnerville by late summer. Toor also expects to expand the Juice It Up! footprint across Douglas County and into the Carson City and Reno areas. Juice It Up!’s Nevada entry reflects ongoing brand momentum and targeted growth in the Western U.S., where demand for fresh, functional offerings continues to rise. The brand is poised to deepen its presence in Northern Nevada and the Tahoe regions in 2025, aligning with key growth markets that value better-for-you convenience. With more than 30 locations in its development pipeline across seven states, Juice It Up! is on track to surpass 100 open locations by the end of 2025, marking a milestone that reflects growing guest demand, smart market positioning and a compelling franchise opportunity.
“As we maintain brand momentum in the West, entering Northern Nevada is momentous for Juice It Up!, since it underscores our continued growth and appeal in untapped, high-potential markets and reinforces our commitment to smart, strategic expansion,” said Carlo Verdugo, VP of Operations and Business Development at Juice It Up!. “With a variety of active communities, numerous flourishing suburban hubs and increasing interest in wellness-focused dining, Northern Nevada is home to a significant concentration of future Juice It Up! guests, and Sukhbir is an ideal brand partner thanks to his invaluable local knowledge and shared passion for our mission.”
Juice It Up!’s strong competitive position in the smoothie, bowl and juice segment continues to be fueled by a relentless focus on product innovation and a high-performance menu built around better-for-you offerings. These longstanding brand hallmarks are driving increased interest from new and existing franchisees across the Western U.S., including California, Arizona, Nevada, Utah, Oregon, Oklahoma and New Mexico. The expansion into Nevada opens a high-potential growth market and further solidifies Juice It Up!’s Western footprint.
Juice It Up! currently operates 94 locations across six states, and development activities are accelerating. Notably, nearly two-thirds of Juice It Up!’s development pipeline is driven by existing franchisees expanding their portfolios – a powerful validation of the brand’s franchise model and long-term potential. The remaining one-third includes new operators like Toor, who are dr