Bad Bunny‘s Super Bowl halftime show — or the “Benito Bowl,” as it was affectionally named by his fans — reached an average of 128.2 million viewers on Sunday.
Measured by Nielsen, that’s above the 124.9 million average viewers achieved by this year’s Super Bowl overall but down from the 133.5 million viewers achieved by Kendrick Lamar, who set the record last year. Before Lamar, the record was held by Usher for his 2024 performance.
According to Ripple Analytics, total social consumption of the halftime show — including fans, owned platforms, broadcast partners and influencers — hit four billion views after 24 hours (up 137% from last year).
Also, the NFL’s top three most-viewed social posts of all time now come from the Bad Bunny halftime show: “Only Thing More Powerful Than Hate Is Love” (179 million views on Instagram, most viewed clip on NFL social ever); Bad Bunny listing the countries of the Americas before spiking the football at the end of his performance (168 million views on Instagram) and that same clip on TikTok (100 million views).
According to Apple Music, listens of Bad Bunny music was up seven times following the halftime show, led by “DtMF,” “BAILE INoLVIDABLE,” and “Tití Me Preguntó.”
According to the NFL, more