NWSL Atlanta expansion team announces 7-year front-of-kit sponsorship deal with Georgia-based Aflac

NWSL Atlanta expansion team announces 7-year front-of-kit sponsorship deal with Georgia-based Aflac

Atlanta’s expansion National Women’s Soccer League team and Aflac have announced a front-of-kit sponsorship deal

ByCHARLES ODUM AP sports writer

February 25, 2026, 11: 14 AM

ATLANTA — Aflac U.S. president Virgil Miller says his insurance company was a natural fit for a front-of-kit sponsorship deal with Atlanta’s new National Women’s Soccer League team, which will debut in 2028.

Aflac’s agreement to have its Georgia-based company name on the front of the Atlanta players’ shirts was announced on Wednesday.

The Atlanta expansion team is owned by Arthur Blank, who also owns the NFL’s Atlanta Falcons and Atlanta United of Major League Soccer. The Falcons and Atlanta United play at Mercedes-Benz Stadium, which also will be the home of the NWSL team.

Atlanta will become the NWSL’s 17th team, following the additions of Boston and Denver in the league’s most recent expansion.

“We believe in supporting women and women in sports and as we have looked at some of the statistics out there, we’ve seen that the National Women’s Soccer League has seen four consecutive years of viewership growth,” Miller told The Associated Press. “That is very attractive to us.”

Miller also said because “80% of healthcare decisions are made by

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