Coca-Cola saw stronger U.S. demand in the fourth quarter despite higher prices
ByDEE-ANN DURBIN AP business writer
February 10, 2026, 7: 23 AM
Coca-Cola saw stronger U.S. demand in the fourth quarter despite higher prices.
Global unit case volumes grew 1% for the October-December period, led by the U.S., Japan and Brazil, the Atlanta beverage giant said Tuesday. Unit case volumes also rose by 1% in North America, reversing several quarters of flat or declining sales.
Coke said it hiked prices 4% in North America and 1% globally during the quarter. Coca-Cola Zero Sugar was a strong performer, with sales up 13% for the October-December period. Water, sports drinks, coffee and tea also saw stronger demand, while juices and dairy products faltered.
The company said last fall that it’s seeing a divergence among consumers in North America and Europe, with higher-income buyers opting f