Fujitsu today revealed that it has gotin into a share purchase contract for the acquisition of all shares of toBe Marketing, Inc. (toBe Marketing), a business with market-leading experience in Salesforce marketing automation in Japan. Fujitsu strategies to total the acquisition of the shares in December 2023 following the effective conclusion of all needed treatments. Following the conclusion of the acquisition by Fujitsu, toBe Marketing will continue operations as ” toBe Marketing, a Fujitsu business” as a member of the Fujitsu Group, keeping its resources and abilities.
The newest acquisition marks an essential advancement in the method for Fujitsu Uvance, which focuses on the resolution of social problems and contributes to consumer development through cross market digital services. The share purchase arrangement with toBe Marketing mostimportantly strengthens Fujitsu’s business cloud company in Business Applications, a Key Focus Area under Fujitsu Uvance.
toBe Marketing uses a wealth of understanding and technical competence in enhancing efficiency and the automation of marketing operations, boasting the number one market share for Salesforce Marketing Cloud Engagement (1) and Salesforce Marketing Cloud Account Engagement (2) in Japan. With toBe Marketing in the group, Fujitsu intends to include marketing as a brand-new location of service advancement to enhance the worth provided to its clients. The mix of toBe Marketing’s know-how in the marketing automation domain along with Fujitsu’s abilities in the SFA/CRM domain will makeitpossiblefor complete spectrum assistance for Salesforce Customer360 (3), a foundation of client service improvement. It links several departments, consistingof marketing, sales, and consumer assistance, and assists digital companies takeadvantageof company-wide information to develop brand-new company chances and boost worth for their consumers.
Yoshinami Takahashi, SEVP of Global Business Solutions Business Group and Head of Uvance Business at Fujitsu commented, “We are extremely happy with the prepares to have toBe Marketing signupwith the Fujitsu Group. As we reinforce our consulting organization to propose options utilizing digital innovation, through leveraging brand-new synergies with toBe Marketing, we expect Fujitsu will be able to assistance