ITB Berlin 2026 to Feature Over 50 Exhibitors in Adventure and Responsible Tourism Segment

ITB Berlin 2026 will host more than 50 exhibitors from 27 countries in its Adventure Travel & Responsible Tourism segment from March 3 to 5, with Peru participating as the event’s first Adventure Travel Partner.

ITB Berlin 2026 is scheduled to take place from March 3 to 5, with its Adventure Travel & Responsible Tourism segment focusing on sustainable and adventure travel in Hall 4.1. The segment will feature over 50 exhibitors representing 27 countries, presenting products and services related to environmentally friendly outdoor experiences, nature-oriented and community-based tourism, and responsible business models.

Peru will participate as the first Adventure Travel Partner of ITB Berlin, with exhibition space in halls 23 and 4.1. New exhibitors in 2026 include Hokkaido Tourism Promotion, the Global Sustainable Tourism Council (GSTC), and UNESCO Global Geoparks. Returning exhibitors include the Adventure Travel Trade Association (ATTA), Myclimate, the European Centre for Eco and Agro Tourism (ECEAT), and Studienkreis für Tourismus und Entwicklung.

The programme will include