TikTok hasactually released a brand-new in-app experience to commemorate the launch of Sabrina Carpenter’s brand-new album, which consistsof chances for broadened directexposure in the app, as well as benefit functions for those who total numerous in-app jobs.
As you can see in these images, fans will be able to gainaccessto special functions, like profile frames and results to program their assistance for Carpenter’s album.
Fans will likewise be qualified to be included in an official “Fan Spotlight” carousel when they share associated updates.
As per TikTok:
“In addition to being included in the Fan Spotlight, TikTok fans who total all 5 interactive jobs will get an unique profile frame, totally immersing themselves in the brand-new period. Fans will likewise get to usage Sabrina’s unique Short ‘N Sweet TikTok result, and if Carpenters are in requirement of some motivation, they can run over to Sabrina’s page to see what she’s developing togetherwith her fans.”
Carpenter hasactually constructed a big listbelow on TikTok, with over 19 million fans, which assoonas onceagain highlights the worth of the app as a music promo lorry.
Indeed, a TikTok commissioned report released last November revealed that TikTok users are significantly more mostlikely to both find and share brand-new music material in the app, while 75% of its users also discover brand-new artists bymeansof TikTok clips.
As such, this is a creative activation by Carpenter’s promos group, while they’ve likewise partnered with Meta on a brand-new chat style for Messenger.
In terms of basic marketing notes, this highlights the worth of TikTok for pop culture and music-related pr