YOTEL Tokyo Ginza marked its official opening on Monday 9 June with an immersive Grand Opening Party that celebrated ‘YOTEL To The World’ and demonstrated the global brand’s mission to challenge the status quo of the hospitality industry. Attended by over 200 guests, the event showcased YOTEL’s signature sleek design, efficient technology and innovative experiences with activations throughout the hotel’s public spaces and rooms. Guests included senior leaders from YOTEL and Frasers Hospitality – YOTEL’s partner for its debut property in Japan, as well as local influencers, brand and corporate partners and members of the media. Set in the vibrant Ginza district, the hotel’s launch marks an important moment for YOTEL as it introduces its globally recognised ‘Non-Stop’ ethos to the Japanese and wider APAC market.
YOTEL to the World: Non-Stop: An immersive globetrotting experience
Themed ‘YOTEL to the World: Non-Stop, guests moved through curated, city-themed spaces that celebrated where YOTEL lives and thrives. With a YOTEL passport in hand, guests collected stamps as they went on their non-stop journey, from New York, Singapore, Bangkok to Tokyo.
Each room activation made use of YOTEL’s clever, space-saving design including the signature reclining SmartBed™, efficient storage solutions and mood lighting, to become a full-sensory journey.
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