2026 is already three weeks old. Everyone started posting. And I’ve been sitting here for days asking myself a very uncomfortable question:
What the hell do I write about now?
We’re two years into this newsletter. Over a million views. Thousands of subscribers. A growing group of people who actually read, reply, disagree, and think.
And suddenly, the easy options are obvious: Repackage something from six months ago or slightly reword it. Or just maybe post it again and then: Let the algorithm do its thing
Because yes, let’s be honest: LinkedIn loves recycled content. And the unspoken assumption is that attention spans are short and memories even shorter. Goldfish logic.
But I never wanted this newsletter to be that. So I didn’t want to write what works. I wanted to write what feels honest.
And then I saw something on Instagram.
Winning vs Living
It said something along the lines of:
For decades, success meant productivity, status, accumulation. Work more. Sleep less. Consume to prove your worth. But that model is breaking down.
And my first reaction was: Here we go again. Another motivational quote.
But it stuck with me.
Because the older I get and the longer I work with revenue managers, founders, GMs, leaders, the more I realise:
Revenue management is not just about optimising numbers. It’s about optimising how we want to live.
2026 doesn’t need a new you
Everyone loves the phrase new year, new you
. Yeah, the polite version: I don’t buy it.
2026 doesn’t need a new you. It needs a better-aligned you. Not winnin