Armani Privé turns 20. The Italian maestro, 90, celebrates with Paris couture and celebrities

Armani Privé turns 20. The Italian maestro, 90, celebrates with Paris couture and celebrities

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Fashion maestro Giorgio Armani marked 20 years of his haute couture line Armani Privé with an elegant and emotionally charged show in Paris’s chic 8th arrondissement

ByTHOMAS ADAMSON AP fashion writer

January 28, 2025, 2: 26 PM

PARIS — Fashion maestro Giorgio Armani marked 20 years of his haute couture line, Armani Privé, with an elegant and emotionally charged show in Paris’s chic 8th arrondissement on Tuesday.

At 90 years old, the designer presented a collection diving into the archives of craftsmanship and moving some guests to tears as he took his bow at the end.

“Haute couture is fashion when it becomes art,” Armani said, describing the ethos behind Privé, the line he launched in January 2005. The name itself evokes rarity and exclusivity, serving as a platform for showcasing meticulous craft and timeless design, the house said.

This spring 2025 collection revisited iconic elements from Armani Pr

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