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Europe’s Appeal Wanes for American Travellers in 2025 Due to Cost Concerns – Image Credit European Travel Commission
The latest Long-Haul Travel Barometer reveals that sentiment for long-haul travel to Europe in 2025, particularly among American tourists, is declining due to increasing travel expenses.
The Long-Haul Travel Barometer (LHTB) 1/2025, published by the European Travel Commission (ETC) and Eurail BV, indicates a drop in long-haul travel sentiment to Europe for 2025, particularly among American travelers.
Respondents from key overseas markets, including Australia, Brazil, Canada, China, Japan, South Korea, and the United States, intend to embark on long-haul travel this year. Specifically, 44% plan to visit Europe, a decline from 49% in 2024. This downtrend is most noticeable in the United States, South Korea, Brazil, and Australia. Chinese travelers, however, exhibit increased interest, with 61% intending to visit Europe in 2025.
The most significant obstacle to international travel