Choice Hotels International continues to broaden its global footprint, achieving growth in key markets such as Europe, the Caribbean, and Asia-Pacific. As of 2025, the company has added 31 hotels and more than 3,300 rooms outside the U.S., with over 11,000 rooms in the pipeline, marking a 95% increase in its global pipeline since the beginning of the year.
The company’s international expansion is driven by a focus on the upscale and upper-upscale segments, along with the introduction of new hotels in emerging markets.
Expanding in Europe
In Europe, Choice Hotels is making strides through strategic relationships and direct franchise agreements. One example is the partnership with Strawberry (formerly Nordic Choice Hotels, planning to open five new hotels in Scandinavia, including the Ice Hotel in Sweden, a part of the Ascend Collection and expects to add four more hotels later this year. This property, entirely constructed from ice, further establishes Choice Hotels in the region and highlights the brand’s commitment to offering unique guest experiences.
In France, Choice Hotels expanded its portfolio with 34 new properties between 2024 and 2025, including Comfort-branded aparthotels on the French Riviera and in Annecy, thanks to its partnership with Zenitude.
Strengthening position in Spain
In Spain, Choice Hotels continues to grow through its collaboration with Faranda Hotels, having added six new hotels in 2024, including the Hotel Faranda Rías Altas along Spain’s scenic Galician coastline. The company is also planning to add fi
