National restaurant chain giving away more than 100,000 free sandwiches on debut day
Prairie du Sac, WI (RestaurantNews.com) As quick-service restaurants race to unveil their trendy takes on chicken, Culver’s has been quietly but tirelessly working on perfecting a long-term answer to its guests’ insatiable appetite for chicken options. The Wisconsin-based restaurant chain has revamped its chicken sandwich lineup, with an array of juicier, crispier and tastier sandwiches arriving on June 16.
Led by guest feedback and research, Culver’s undertook a multi-year development process to craft its new chicken sandwiches. After extensive testing, the brand’s culinary team perfected their recipe for Crispy Chicken, Spicy Crispy Chicken and Grilled Chicken sandwiches. Each sandwich features a symphony of fresh, flavorful ingredients:
- An improved chicken filet – prepared to grilled or crispy perfection
- Crunchier pickle slices
- Creamy mayo
- Crisp lettuce and tomato
- A brand-new, toasted brioche bun – the only Culver’s sandwich on this bun!
To celebrate the arrival of the new and improved sandwiches and encourage guests to experience the hype for themselves, Culver’s is giving away a free chicken sandwich to the first 100 guests who order one at all 1,000-plus restaurants on June 16. The giveaway is valid for dine-in, to-go or drive-thru orders only, and each eligible guest will have their choice of their preferred sandwich.
“We know the love our guests have for chicken, so we wanted to give them new chicken sandwich options that are undeniably delicious,” said Kasey McDonald, Culver’s head of culinary. “Every little detail is improved – from the juiciness of the chicken to the soft, new brioche bun it sits on. We took our time to make sure we got these perfect. We’re certain that once you taste them, you’ll love them … so we’re giving 100,000 of them away for free.”
In testing, guests were won over by a variety of