This year marked a 10-year milestone for Sydney’s annual Naturally Good expo. To honour the occasion, a highly anticipated celebratory event took place at the ICC over 26-27th May, and it more than lived up to expectations.
The Naturally Good expo is an iconic business event that has become a pinnacle date in the industry’s calendar. The focus for 2025 was “connection”, with a dynamic new app and initiatives introduced to ensure high visitor quality for a wide range of buyers. Over two days, the Naturally Good community connected with business owners and industry leaders. Local and international visitors discovered the latest trends in natural and conscious products.
Expert insights
At the Pulse Stage, some of the biggest industry names led impactful keynotes integral to business success for the coming year. Day one kicked off with Jarna McLean, director of Health and Lifestyle at Circana, drawing a strong crowd. She shared exclusive data and insights, uncovering key drivers of growth and opportunity.
Despina Lord, founder of the Wellbeing Empowered Collective, also shared insider knowledge. As a leader in complementary medicine, she spoke on the changing pharmaceutical space and the opportunities to be gained from it.
On day two, PR experts Nastasia Jenkinson (Good Appetite) and Caitlin Elliott-Jones (Little Collins Studio) led a lively discussion. They explored how brands are building cult followings within their online communities. They explored what it takes to stand out and stay ahead in a competitive marketing landscape.
Standout brands
The Naturally Good Pitch Fest returned with a more competitive lineup than ever. This year’s winner, Not Coffee, delivered an emotive pitch with an inspiring backstory. The judges and audience members alike drank up every word! The Not Coffee team were awarded their prize at the Naturally Good Awards and 10 Year Celebration (sponsored by WellBeing and Eat Well Media). This year’s function took place at the chic waterside lounge Bungalow 8 in Sydney.
Other winners included: Best Food Product, Classic Chewy Caramel, awarded to Loco Love; Best Complementary Medicine Product, Sea Buckthorn Oil, awarded to Herbs of Gold; and Best Beauty & Personal Care Product, Peptide Collagen Moisturiser, awarded to Mud Organics.
Many brands made a strong impre