Taylor Swift’s upcoming album release and her love of all things orange isn’t lost on her fans – or businesses clamoring for a piece of the action
ByMICHELLE CHAPMAN AP business writer
August 14, 2025, 11: 52 AM
Taylor Swift’s upcoming album release and her love of all things orange isn’t lost on her fans – or brands that are seeking a ride on what has become an enormous economic tailwind.
On Wednesday after Swift went on the “New Heights” podcast co-hosted by her boyfriend and NFL football star Travis Kelce to announce the imminent release of her 12th studio album “The Life of a Showgirl,” major companies went into marketing overdrive.
The reason? Swift’s ability to generate buzz and draw dollars.
Swift’s tour appearances have become economic events. The singer’s Eras Tour two years ago was the first such tour to cross the billion-dollar mark, according to Pollstar’s 2023 year-end charts. Cities and their surrounding areas registered a sizeable economic boost after Swift appeared, with thousands of fans making the pilgrimage and spending money at hotels, restaurants and elsewhere.
Companies are no longer waiting to capitalize on Swift’s gravitational pull and orange-themed memes from big brands began rolling out almost immediately.
That is because Swift appeared onstage wearing orange numerous times towards the end of her Eras Tour and she discussed her feelings about the color on the Wednesday podcast.
Numerous corporations, from United Airlines to Olive Garden, began