Blues fans can expect an amplified in-game experience ahead of licensed sports betting launching in Missouri later this year
By
St. Louis Blues / Press Release
ST. LOUIS, MO – Underdog, the fastest-growing sports company in the U.S., and the St. Louis Blues today announced a multiyear marketing partnership, creating a customer-first experience for Blues fans during both home and away games, and supplemental marketing collaborations throughout the National Hockey League season.
Underdog has a pending sports betting license application under review by the Missouri Gaming Commission. Underdog currently offers licensed sports betting in North Carolina and holds fantasy sports licenses in states across the country. Ahead of licensed sports betting going live in Missouri later this year, sports fans in the state can download the Underdog app right now to start playing fantasy sports today.
The multiyear partnership furthers a budding relationship between Underdog and the Blues to drive engagement for fans in their home state, which began earlier this year with sign-up offers for Underdog’s daily fantasy offerings for fans in-game at Enterprise Center. The partnership will expand to include Underdog utilizing the Blues’ IP in marketing materials, video and broadcast visible assets at home and away games, as well as in-person activations.
“We’ve learned how rabid Blues fans are when it comes to leveling up their sports experience, making this partnership an obvious choice as we c