Generative AI
by Erin Eatough, Keith Ferrazzi, Wendy Smith and Shonna Waters
February 17, 2026
Juan Moyano/Getty Images
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Companies in most industries are investing heavily in artificial intelligence: 88% of companies reporting regular AI use. Yet many leaders report familiar frustrations. AI adoption stalls. Performance gains plateau. Employees experiment with new tools but don’t integrate them deeply into how work actually gets done, leaving executives increasingly concerned about ROI.
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