Spotify, Apple Music, and Amazon Music are today’s “big 3” paid streaming services – at least in the U.S., where they claim a more than 90% market share.
That informing stat comes from DMN Pro’s brand-new Streaming Music Subscriber Market Share database, which supplies a thorough breakdown of on-demand platforms’ stateside reach. Included in stated breakdown are plan-specific customer amountsto based on information from significant music publisher declarations.
Besides vetting the declarations’ information, we’ve used a uniform multiplier in order to quote real active users rather of merely running with account overalls. Intended for solo listeners, Individual accounts are forthatreason counted as one customer each. But accounts connected to Spotify’s Duo strategy, developed for 2 synchronised listeners, can securely be increased by 2 to ballpark usership.
Family accounts are increased by 3 under our method, versus a 0.5 multiplier for Student accounts due to the relatively little month-to-month payments at hand. Importantly, the Mechanical Licensing Collective (MLC) makesuseof various multipliers when determining royalties as opposed to evaluating market share.
With this important background details out of the method, Spotify (36%), Apple Music (30.7%), and Amazon Music (23.8%) boasted a cumulative 90.5% customer market share in the U.S. as of February of 2024.
Though it possibly goes without stating, at the top level, the figures highlight the services’ significant stateside existence inspiteof stiff competitors from, amongst others, YouTube Music. Somewhat surp