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- Lego has verified that it will neverever go ‘digital just’ and has preserved a focus on connecting digital developments to its physical brick items
- The business hasactually teased an NFT collection in 2021, however it has not emerged
- Lego hasactually stressed a hybrid design of physical and digital play to lineup with its core worths
Toymaker Lego has stated that it will neverever go ‘digital just’ and will constantly link non-physical developments back to its well-known brick-based items. The business teased an NFT collection back in 2021 however this neverever came to fulfillment, and the business’s Chief Executive, Niels B Christiansen, has stated that it is focused on a hybrid design of physical and digital play. This might still mean a future in the NFT/metaverse world for the famous brickmaker, with physical designs factored in to keep the business principles alive.
One Toe in the Real World
Lego has notoriously endedupbeing more digitally orientated in current years, with popular motionpictures, TELEVISION reveals, videogames and more enabling it to branch out, however each endeavor hasactually been linked to a series of physical designs.
With the increase in appeal of virtual and enhanced truth (VR/AR), metaverse, and NFTs, nevertheless, one may be lured to believe that Lego would desert this stringent policy to take benefit of these brand-new mediums. Christiansen informed the BBC that it has no prepares to do this, nevertheless:
We won’t do something on the digital side that is completely separated from the physical side. We’ll infact attempt to make t