This is the greatest ever single day sale for Bangalore-based Flipkart, because the time the business began in 2007.
October 05, 2016 / 15: 21 IST
Priyanka Sahaymoneycontrol.com
E-commerce company Flipkart taped sales worth around USD 200 million on Monday, its highest-ever single-day sale in the company’s history, a representative for the business has informed moneycontrol.com.The sales are mostlikely the results of a enormous marketing project run by the business ahead of the upcoming joyful season in India.
As per market approximates, e-tailers such as Flipkart are anticipated to invest around Rs 400-Rs 500 crore in marketing throughout October, more than 3 times the normal cash invested in constant state, according to researchstudy and advisory company RedSeer Consulting.This is the 3rd Big Billion Days sale being run by Flipkart. Analysts state e-commerce sales this season might be a make-or-break for lotsof Indian online retail companies, particularly Flipkart, which completes with UnitedStates giant Amazon.In June, Amazon, Inc revealed an extra financialinvestment of USD 3 billion into its Indian system. This comes after it tired its financialinvestment of USD 2 billion revealed in July 2014.This fresh infusion of funds comes at a time when homegrown e-commerce companies are havingahardtime to raise money.So far, Flipkart appears to haveactually exceeded peers, at least when it comes to rates technique for mobile phones. According to a report by Bangalore-based researchstudy company RedSeer, Flipkart reported lowe