By Julia Tabisz • December 10, 2024 •
Ivy Liu
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It’s been a notable year in many ways — one of which was Google’s decision over the summer to keep third-party cookies in its Chrome browser after all. Publishers saw this change of heart coming. But it’s not changing their own plans to move away from tracking consumers using third-party cookies.
This is according to a Digiday+ Research survey conducted in the third quarter of this year among 40 publisher professionals.
Digiday’s survey found that the vast majority of publishers plan to find alternatives to cookies, despite Google’s decision to abandon their removal from the Chrome browser. A whopping 80% of publisher pros said in Q3 that their companies are more likely to continue with plans to find alternatives to third-party cookies, even in light of Google’s new plan to let consumers decide whether to be tracked via cookies.
Just 20% of publisher pros said they would continue to rely on th