Since 2010, The Real Housewives of Beverly Hills has been a reality television series that follows the lives of wealthy women in this exclusive Los Angeles suburb. It features a lot of makeup and glossy outfits, along with a hefty slice of conflict and shouting, and it’s been a huge hit around the world.
To promote its latest season, NBC Universal and its reality TV streaming service Hayu turned to D8 Studio, whose work on Richard Osman’s latest novel We Solve Murders we covered back in October.
“Tasked with creating both the television commercial and campaign, we faced a unique challenge,” recalls D8’s creative director Adrian Carroll. “Without access to the iconic cast, we had to find a fresh and creative way to showcase Hayu as the ultimate destination for Housewives fans.”
Mini universe
Their solution was to conjure up an intricate miniature universe that captures the essence of the show’s drama, luxury, and iconic personalities in the form of dolls based on the characters and a dollhouse for them to live in.
“Nestled under the shimmering lights of the “Hayu-wood” hills, the Hayu House and its intricately crafted miniature versions of the Housewives became the stars of the campaign, serving up all the luxury, humour and drama that fans adore,” explains Adrian.
Each doll was styled to reflect the bold personalities and fashion of the cast. Using stop-motion animation, the dolls come alive within the vibrant rooms of the house.
Humour and nostalgia
It all works brilliantly to introduce the show and its atmosphere to the casual viewer. Meanwhile, loyal fans get extra service, as the house is filled with subtle Easter eggs, clever nods to iconic moments from the series that o