Design Processes to Evolve with Emerging Technology

Design Processes to Evolve with Emerging Technology

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Generative AI

by Manish Sharma, Lan Guan and H. James Wilson

January 30, 2026

Eric Thayer/Getty Images

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Summary.   

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For decades, businesses have been trapped in a cycle of painful, episodic change, launching massive re-engineering projects and investing in new IT systems, only to find their organization’s fundamental metabolism remains sluggish. Immense transaction costs—the friction of coordinating people, managing information, and aligning complex work—have made deep, continuous transformation prohibitively expensive and risky.

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