Online seller eBay wants a bigger share of the Gen Z market
ByANNE D’INNOCENZIO AP retail writer
February 18, 2026, 6: 22 PM
NEW YORK — Online seller eBay wants a bigger share of the Gen Z market.
The online seller has agreed to purchase secondhand fashion marketplace Depop from Etsy for about $1.2 billion in cash, the companies said Wednesday.
The deal comes at a time when used clothing has become increasingly popular, sought out by shoppers searching for unique items that cost less than new ones and keep the old stuff from heading to the landfill.
In a statement, eBay’s CEO Jamie Ianonne said that the acquisition is an opportunity to capture a younger demographic.
“We are confident that as part of eBay, Depop will be even more well-positioned for long-term growth, benefiting from our scale, complementary of