NEW YORK — An influencer-backed energy beverage that hasactually made viral appeal amongst kids is dealingwith examination from legislators and health specialists over its possibly hazardous levels of caffeine.
On Sunday, Sen. Charles Schumer called on the Food and Drug Administration to examine PRIME, a drink brandname established by the YouTube stars Logan Paul and KSI that hasactually endedupbeing something of an fascination amongst the influencers’ legions of young fans.
“One of the summerseason’s mostpopular status signs for kids is not an attire, or a toy — it’s a drink,” stated Schumer, a Democrat from New York. “But purchaser and momsanddads beware since it’s a severe health issue for the kids it so feverishly targets.”
Backed by 2 of YouTube’s finest understood stars, PRIME was an instant feeling when it introduced last year, triggering long lines in grocery shops and reports of school backyard resale markets.
Advertising itself as no sugar and vegan, the neon-colored cans are amongst a growing number of energy beverages with raised levels of caffeine; in PRIME’s case, 200 millig