WASHINGTON — Federal health authorities on Thursday licensed sales of the verypopular e-cigarette in the U.S., Vuse Alto, enabling maker Reynolds American to keep the vaping brandname on the market for years to come.
The Food and Drug Administration choice just uses to anumberof tobacco-flavored variations of the multiple-use item, which takes cartridges filled with liquid nicotine. The FDA formerly declined Reynold’s application for its more popular menthol taste, however the business is tough that choice in court.
Last month, the FDA given rival Njoy the veryfirst permission for a menthol-flavored e-cigarette. The vaping brandname, which is not a huge seller, is regulated by tobacco giant Altria, which likewise offers Marlboro cigarettes.
Thursday’s statement is not an approval or recommendation, and the FDA repeated that individuals who do not smoke oughtto not usage Vuse or any other e-cigarettes. The FDA decision shows that cigarettesmokers who switch totally to Vuse can minimize their directexposure to fatal carcinogens and other chemicals discovered in conventional tobacco.
“All tobacco items are damaging and possibly addicting,” the FDA stated in a declaration. “Those who do not usage tobacco items, specifically young individuals, oughtto not begin.”
Like other tobacco business, Reynolds makes most of its earnings from conventional cigarettes, consistingof Camels and Newports.
Vuse made up 40% of U.S. vaping sales in the past year, according to retail information