PUBLISHED : 8 Dec 2023 at 06: 05 The ‘bucket team’ picture area at the refurbished CentralWorld KFC. Central Restaurants Group (CRG), the operator of KFC, is set to invest 500 million baht to change the chain to digital shops next year. Piyapong Chitchumnong, head of quick-service diningestablishment & Western food and head of KFC, stated the budgetplan is to open 15-20 brand-new KFC digital shops, with some funds devoted to changing 15-20 existing branches to the digital principle. “Digital shops are our brand-new instructions for the next 3-5 years. Since presenting KFC digital shops last year, 75% of consumers now usage digital offerin
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