At least 80% of Thai micro-businesses see innovation as a vital tool to reduce obstacles, while 40% of little and medium-sized business (SMEs) strategy to usage printing in the next 12 months, according to a study commissioned by HP. “In an damaging economy, SMEs are a focus for HP in financial 2024, beginning this November,” stated Varanit Athijaratroj, handling director of HP Thailand. “SMEs account for 60% of the business’s printing organization. We requirement to be selective and customise to permeate more untapped markets by offering options that fit their requirements.” Ms Varanit stated SMEs in the retail and hospitality sectors have bounced back from the pandemic, while innovation is a important tool for every sector. The “HP Smart Where IT Matters Study” by Kantar was commissioned by HP and covers 1,200 micro-business owners in 4 nations: Thailand, the Philippines, Indonesia and Malaysia. These 4 nations are crucial markets for HP’s printing service, Ms Varanit stated. “Thailand is likewise part of HP’s international supply chain growth in production in the area,” she stated. The study discovered 80% of little Thai companies think innovation can assistance them offer with service obstacles by enhancing their competitiveness. Moreove
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