By Brian Wheeler BBC News Image source, Getty Images Social media is a secret battlefield in any election – even one with a extremely little electorate. How are Rishi Sunak and Liz Truss attempting to win over the Tory members who will pick the next PM? They are 2 extremely various characters, with 2 really various marketing designs. “Everything about Sunak’s technique is slick,” states PR specialist Mark Borkowski. “It is excessively expert in some points. I am not sure whether that is a excellent or a bad thing. There appears to be a lot of technique and thinking behind it.” The Truss project on the other hand “feels a little bit more homemade”, he includes. Sunak’s social media method is masterminded by Cass Horowitz, child of verypopular author Anthony Horowitz. As a unique advisor to Sunak when he was chancellor, Horowitz utilized elegant graphics and creative tag lines to sell “Brand Rishi” to a moreyouthful, politically unengaged audience on Instagram. The shiny “origin story” video Sunak utilized to launch his management project on Twitter – in which he talked about how his mom came to the UK in the early 1960s “armed with hope for a muchbetter life” – hasactually been seen more than 8 million times. Image caption, Rishi Sunak’s back story video hasactually been seen more than 8 million times So slick was this movie that it raised suspicions that it hadactually been in the works for some time – a suspicion shared by Mark Borkowski, who keepsinmind: “You puton’t produce this sort of project overnight”. Team Sunak firmlyinsist the video was put together in 24 hours, after Boris Johnson revealed he was standing down. Liz Truss’s social group, run by Reuben Solomon, previous head of digital at the Conservative Party, and a protege of Boris Johnson’s preferred election strategist Sir Lynton Crosby, have played it muchsafer so far. The foreign secretary’s launch movie is an effort to job her as an worldwide stateswoman. There is little about her own back story, and no spontaneous “behind the scenes” video. There is much talk about “delivery
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