The US television network has been building its own news division separate from NBC News, and will also remove NBC’s peacock symbol from its new logo.
Published On 18 Aug 2025
The MSNBC news network has said it will change its name to become My Source News Opinion World, or MS NOW for short, as part of its corporate divorce from NBC.
The TV network, which appeals to liberal audiences with a stable of personalities including Rachel Maddow, Ari Melber and Nicolle Wallace, made the announcement on Monday. It has been building its own separate news division from NBC News and will also remove NBC’s peacock symbol from its logo as part of the change, which will take effect later this year.
The name change was ordered by NBC Universal, which last November spun off cable networks USA, CNBC, MSNBC, E! Entertainment, Oxygen and the Golf Channel into its own company, called Versant. None of the other networks are changing their names.
MSNBC got its name upon its formation in 1996, as a partnership between Microsoft and NBC. Even back then, it was a puzzling moniker to many. But it stuck, even after the NBC partnership with Microsoft that produced it ended.
Versant CEO Mark Lazarus said in the initial days of the spinoff that the name MSNBC would stay, making Monday’s announcement an unexpected about-