The NBA has struck a multiyear collaboration offer with Emirates, one where the airlinecompany will endupbeing the title sponsor of the league’s in-season competition — which will have a brand-new name — and have its logodesign on referee jerseys in the NBA, WNBA and G League
ByThe Associated Press
February 7, 2024, 10: 55 PM
NEW YORK — The NBA has struck a multiyear collaboration offer with Emirates, one where the airlinecompany will endupbeing the title sponsor of the league’s in-season competition — which will have a brand-new name — and have its logodesign on referee jerseys in the NBA, WNBA and G League.
As part of the arrangement, the in-season competition will be relabelled the Emirates NBA Cup. The prize for this season’s inaugural competition won by the Los Angeles Lakers was called the NBA Cup, however the occasion had no branded name.
NBA referees will launching the Emirates jersey spot at the All-Star Game in Indianapolis on Feb. 18, while G League authorities will have the spot beginning in the 2024-25 season and WNBA authorities will use it start with the 2025 season.
“The NBA is a important addition to our sponsorship portfolio as it enables us to link with a large glo