PATA Signs MoU with Phuket Hotels Association to Support Responsible Growth in Hospitality Sector

(L/R): Paul Pruangkarn, Director – Marketing & Communications, PATA; Noor Ahmad Hamid, Chief Executive Officer, PATA; Jayne MacDougall, Executive Director, PHA; and Bjorn Courage, General Manager, InterContinental Phuket Resort, and President, PHA, following the MoU signing. – Image Credit PATA

The Pacific Asia Travel Association (PATA) brokers a new partnership agreement with the Phuket Hotels Association (PHA), a nonprofit organisation representing a diverse range of hotels across the island of Phuket, southern Thailand.

Signed by PATA CEO Noor Ahmad Hamid and Jayne MacDougall, Executive Director of PHA, the Memorandum of Understanding (MoU) establishes a mutual affiliate membership between the organisations.

Hamid said, “As one of Thailand’s most sought-after island destinations, Phuket’s hospitality sector is a cornerstone of its economy. With this partnership, we pave the path for collaborations with the Phuket Hotels Association on their mission to promote and strengthen Phuket’s standing as a destination recognised for its quality offerings and sustainable practices.”