Production companies eye streaming platforms

Traditional TELEVISION advertisement costs decreasing PUBLISHED : 6 Sep 2024 at 05: 42 A computersystem user loads YouTube on a smartphone. Thai production business view streaming platforms as a brand-new piece of the pie as conventional TELEVISION advertisement costs decreases. Advertisement costs on Thai TELEVISION in the veryfirst 6 months of this year amountedto 33 billion baht, down by 2%, while advertisement costs on the web increased to 18 billion, up 8% year-on-year, according to analytics company Nielsen Thailand. The report keptinmind that TELEVISION maintains the biggest share of marketing costs at 50%, however the present level repre
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