TAT taps high-end European market

PUBLISHED : 12 Nov 2024 at 05: 16 The Tourism Authority of Thailand (TAT) is catching the high-end European market by partnering with high-end brandnames to produce city manuals in order to increase tourist earnings to reach the brand-new updated target in2025 Suriya Sitthichai, director of the TAT’s Paris workplace, stated the workplace would assign around 12 million baht in 2025 to its flagship marketing program targeting the high-end market in France and Benelux, which have high costs capacity. One of these jobs will consistof partnering with high-end brandnames such as Louis Vuitton and Cartier in arranging press journeys as well as high-end wayoflife occasions. The company will worktogether with Louis Vuitton in December to prepare a brand-new city manual for Thailand, stated Mr Suriya. The Bangkok city guide was released over 10 years ago,
Read More.