More than half are prepared to pay more for green items, PwC study discovers PUBLISHED : 13 Sep 2024 at 06: 37 Customers analyze food products at a grocerystore. Despite financial issues, Thais are putting higher focus on sustainable intake. (Photo: Nutthawat Wicheanbut) More than half (54%) of Thai customers are worried that macroeconomic volatility will impact the nation’s financial outlook, according to PwC’s newest study. This has led them to decide for costs more on vital products. Social media has emerged as the most favoured channel for shopping amongst Thais, although issues about individual information leak continue. According to the “Voice of the Consumer Survey 2024: Asia Pacific – Thailand Snapshot”, financial unpredictability was the number one issue for customers, making them careful about their costs routines. The study discovered 54% of Thai customers stated macroeconomic volatility would considerably effect the nation in the next 12 months, surpassing other aspects such as inflation (53%) and cyber threats (41%). “The continuous financial unpredictability in Thailand is impacting general customer costs behaviour,” stated Pisit Thangtanagul, CEO of PwC Thailand. “Most Thais are endingupbeing more mindful with their expenditures, yet they makeeveryeffort to balance necessary costs and boost their wayoflife. They are now mostly focused on getting worth for their cash.” The PwC study, which collected the viewpoints of 504 Thai customers on shopping patterns
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