ThaiBev reflects on coaching culture success

ThaiBev reflects on coaching culture success

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Company targets further upgrades for all staff after winning global award

PUBLISHED : 10 Nov 2023 at 20: 40

Agapol Na Songkhla, executive vice president and chief people officer of ThaiBev, discusses the company’s focus on building a coaching culture at a press conference on Friday. (Photo: Pattarapong​ Chatpattarasil​)

Thai Beverage Plc says it is preparing to pour more investment into human resources to achieve its “Passion 2025” vision.

The company aims to increase the proportion of its staff who consider themselves loyal to 90% by 2030, compared with 83% in a recent in-house survey.

The investment will focus on empowering younger generations to use their skills to expand the business and prosperity in a sustainable way, under a coaching culture that recently won a prestigious global award — the Marshall Goldsmith Outstanding Coaching Leader Award — for the first time.

Agapol Na Songkhla,
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