Nation in top 20 in numerous classifications, with social media use balancing 2.3 hours a day PUBLISHED : 1 Feb 2024 at 20: 30 Thailand ranks ninth worldwide for TikTok marketing reach with 44.3 million users of the short-video app. (Photo: Reuters) Thailand is amongst the worldwide leaders in terms of time invested on social media and number of users of Facebook, YouTube, TikTok and e-commerce, according to a digital report. As of January 2024, day-to-day social media use by Thais ranked 17th internationally at 2.31 hours, with the international typical 2.23 hours, according to the Digital 2024 Global Overview Report from DataReportal, released in collaboration with Meltwater and We Are Social. The nation ranked in the leading 10 for web use at 8 hours per day. In terms of social media usage, Thailand ranked 5th at 24 hours per month, following Egypt (34 hours), the United Arab Emirates (29), Vietnam (28) and the Philippines (26
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