Scaling entrepreneurial ventures
by Eric Janssen, Brian Denenberg and Benson P. Shapiro
January 7, 2026
Illustration by Diana Bolton
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Summary.
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A few years after its founding, a B2B software startup we interviewed reached coveted unicorn status, with more than $200 million in funding and a valuation of over $1 billion. But beneath the surface, substantial issues threatened their long-term success.
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Read more on Scaling entrepreneurial ventures or related topics Sales and marketing, Market segmentation, Sales, Entrepreneurship and Entrepreneurial business strategy