NEW YORK wit — What sounds like President Donald Trump narrating a new Fannie Mae ad actually is an AI-cloned voice reading text, according to a disclaimer in the video.
The voice in the ad, created with permission from the Trump administration, promises an “all new Fannie Mae” and calls the institution the “protector of the American Dream.” The ad comes as the administration is making a big push to show voters it is responding to their concerns about affordability, including in the housing market.
Trump plans to talk about housing at his appearance at the World Economic Forum in Davos, Switzerland, where world leaders and corporate executives meet this week.
This isn’t the first time a member of the Trump family has used AI to replicate their voice, First Lady Melania Trump recently employed AI technology firm ElevenLabs to help voice the audio version of her memoir. It’s not known who cloned President Trump’s voice for the Fannie Mae ad. But ElevenLabs said in an email to The Associated Press on Sunday that the audio of Trump’s voice wasn’t generated by the company.
The White House did not respond to a request for comment.
Last month, Trump pledged in a prime-time address that he would roll out “some of the most aggressive housing reform plans in American history.”
“For generations, home ownership meant security, independence, and stability,” Trump’s digitized voice says in the one-minute ad aired Sunday. “But today, that dream feels out of reach for too many Americans not because they stopped working hard but be