Finding that just-right ring, necklace or pair of earrings is inherently easier when you know where to look. The best online jewelry stores provide inspiration in the form of high-quality designs, exquisite responsibly-sourced materials and impeccable customer service. After thoroughly researching a wide array of options, our top pick is Mejuri due to its excellent attention to detail, ethical practices and stunning designs. For chic and affordable styles, look to Quince, where you can find everyday pieces with fair prices.
We rounded up the best online jewelry stores that offer pieces for everyday wear and special … [+] occasions.
Jewelry is an investment, so you want to shop with confidence. To ensure all of our options are of the highest quality, we tapped regular Forbes Vetted fashion contributor Molly Calhoun to weigh in on retailers and specific designs. From engagement rings to jewelry gifts, these brands have tons of options to suit every taste and price point. Below, find the 22 best online jewelry stores to shop now, along with a helpful buying guide to make shopping even easier.
- Best Online Jewelry Store Overall: Mejuri (Our Top Pick: Pave Diamond U Hoops)
- Best Online Jewelry Store For Engagement Rings: Blue Nile (Our Top Pick: Petite Micropavé Diamond Engagement Ring)
- Best Affordable Online Jewelry Store: Quince (Our Top Pick: 14K Gold Diamond Bezel Necklace)
- Best Online Jewelry Store For Diamonds: Brilliant Earth (Our Top Pick: Diamond Tennis Bracelet)
- Best Online Jewelry Store For Lab-Grown Diamonds: Vrai (Our Top Pick: Knife-Edge Round Brilliant Engagement Ring)
- Best Online Store For Fine Jewelry: Monica Rich Kosann (Our Top Pick: Slim Viv Gold Locket Necklace)
- Best Online Jewelry Store For Gold Pieces: Aurate (Our Top Pick: Connection Necklace)
- Best Online Jewelry Store For Earrings: Stone & Strand (Our Top Pick: Shield Of Strength Earrings)
- Best Online Jewelry Store For Necklaces: Gorjana (Our Top Pick: Parker Mini Layering Set)
- Best Online Jewelry Store For Rings: Angara (Our Top Pick: Round Diamond Criss Cross Heart Promise Ring)
- Best Online Jewelry Store For Gifts: Baublebar (Our Top Pick: Custom Cord Bracelet)
- (PAID PLACEMENT) You May Also Like: Von Diamonds (Consider The 2 CTW Emerald Diamond Eternity Band)
Mejuri
Mejuri Pave Diamond U Hoops
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I’m a deputy editor covering women’s and men’s fashion, accessories and athletic apparel. My writing has appeared in T: The New York Times Style Magazine, Vogue and The Wall Street Journal. Prior to joining Forbes, I wrote two books, including The New Beauty: A Modern Look at Beauty, Culture, and Fashion. I’ve studied fashion styling and hold certificates in jewelry essentials from the Gemological Institute of America and design history from Sotheby’s Institute of Art. A native New Englander, I grew up in Rhode Island and was—and remain—a sneaker obsessive with far too many pairs of white sneakers.
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Price range: $35 to $4400 | Return policy: Free 30-day returns | Repairs: Two-year warranty for defects with materials or workmanship
Toronto-based Mejuri offers fine personal jewelry at reasonable prices with minimalist sophistication, which is why it’s at the top of this list (as well as our roundup of the best jewelry brands). Beginning with its in-house design team, Mejuri concepts new shapes and styles and then partners with independent designers to bring them to life in a range of materials—precious metals (which includes 80% recycled gold), enamel and ceramic. The brand’s Pavé Diamond Hoops are a bestseller, with a unique square shape and responsibly sourced diamonds set in solid 14k gold.
What our writers say: “Mejuri’s pieces are classic without being uptight, and they follow trends but do so tastefully,” says Calhoun. “This gorgeous pair is incredibly versatile—they’re chic for everyday wear with everything from a button up to a work dress, and they look pretty stacked with other studs if you have multiple piercings.”
The 2024 Forbes Vetted Best Product Awards are here: Explore our 150 top-recommended items across categories after extensive research and testing
Blue Nile
Blue Nile Petite Micropavé Diamond Engagement Ring
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