HomeStoryboard18 NewsAI reinventing social media: Tata Motors’ CMO and Havas Media’s CDO share insights
Shubhranshu Singh, Chief Marketing Officer of Tata Motors CVBU, and Rohan Chincholi, Chief Digital Officer at Havas Media India concurred that AI will interferewith significant sectors like digital media, eCommerce, and cloud computing, improving the future of marketing.
By Delshad Irani September 21, 2024, 7: 27: 25 PM IST (Published)
In a current episode of Media Dialogues with Storyboard18, Shubhranshu Singh, Chief Marketing Officer of Tata Motors CVBU, and Rohan Chincholi, Chief Digital Officer at Havas Media India, talkedabout the transformative function of AI in social media and marketing. The discussion, led by Storyboard18’s editor Delshad Irani, touched on the advancement of social media and the combination of AI tools in shaping the future of marketing.
Shubhranshu Singh highlighted how social media has moved from its initial, natural roots to a platform driven by algorithms. With AI now playing a substantial function, Singh keptinmind, social media will change in terms of scale, speed, and material churn, possibly making brandname culture more homogenous. He stressedout the requirement for onlinemarketers to humanise social media inthemiddleof the increase of artificial media and AI-driven material.
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