Celebrating Juneteenth Isn’t Just for Black People. How Companies and Other Employees Benefit, Too.

Celebrating Juneteenth Isn’t Just for Black People. How Companies and Other Employees Benefit, Too.

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June 19th is one of the newest holidays on the federal calendar. It commemorates Juneteenth, the day that the last enslaved people in Texas learned that they were free in 1865. Since it was officially declared a national holiday in 2021, most people don’t know much about it or why it’s a day worth celebrating. All that most people know about the holiday is that they get an extra day off between Memorial Day and the 4th of July, and that’s a win for their work-life balance (or work-life blend as I like to call it).

Although Black Americans have celebrated the holiday for centuries, more and more businesses are jumping on board. For many Black Americans, Juneteenth symbolizes freedom and independence from a hard, dark history. But I have good news: the holiday isn’t just for them — it’s for you, too. Companies and employees alike can benefit from celebrating Juneteenth. Here are four reasons why they can benefit, too.

Celebrating Juneteenth gives your employees a much-needed day off and positions your company as the “hero”

Instead of waiting until the 4th of July for a much-needed long weekend, you can offer your employees an extra day off on Juneteenth. Whether it’s a paid or unpaid holiday, giving your employees a break in the summer months gives them a much-needed reprieve from their stressful to-do lists. A recent meta-analysis has shown that holiday breaks and vacations play a crucial role in the mental and emotional wellbeing of your employees. These benefits can extend to improved mental health, enhanced problem-solving, and a boost in job satisfaction. Simply put, refreshed employees are happy employees. Giving workers that additional day off pays dividends toward their productivity and general contentment at the company. And all it costs the business is one working day. Who knew adding one additional day to your company’s holiday roster would have such a positive impact on retention and employee happiness?

Related: You Need a Real Vacation (And So Do Your Employees)

Juneteenth conversations can strengthen connections and communication within the company

While many people are new to Juneteenth and don’t know much about it, some people have been celebrating it for a very long time. Creating the opportunity for knowledgeable employees and less knowledgeable employees to connect and share facts, history and information about the holiday can not only strengthen connections within the company but also create space for deeper dialogue and more open communication in the future. As a Diversity, Equity and Inclusion (DEI) consultant, I’ve seen employees who would otherwise have nothing to discuss with colleagues other than work topics actually bond and learn something new from one another’s lived experiences. Those extended discussions about non-work-related topics can build stronger employee rapport and nurture company cohesion in subtle yet durable ways.

Related: The 6 Do’s and Don’ts for Engaging in Juneteenth Conversations

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