Since 2021, the world of sports sponsorships hasactually seen 92 crypto-related offers, with the mostcurrent information as of September 2024 exposing substantial changes driven by market conditions.
This year alone saw 26 brand-new sponsorships signed, while 16 offers from previous years stay active. However, just 28.3% of the overall 92 offers signed over the past 4 years are still continuous.
The bull market of 2021 sustained a craze of crypto sponsorships, with 33 brand-new offers tattooed that year, making up 35.9% of all arrangements inbetween 2021 and2024 Leading the charge were crypto giants FTX and Crypto.com. Crypto.com notoriously protected the calling rights to Staples Center, while FTX wentinto a enormous $210 million offer with esports company Team SoloMid (TSM).
How numerous crypto sports sponsorships have there been giventhat 2021? ⚽
As of September 2024, 92 sponsorships haveactually been signed inbetween 2021 and 2024.
Here’s a breakdown of offers signed over the years 👇https://t.co/lV5iPTHYGk pic.twitter.com/7WPrjjWQqL
— CoinGecko (@coingecko) September 20, 2024
However, the market slump in 2022 slowed the momentum substantially. Only 25 brand-new offers were signed that year, and with FTX’s prominent collapse, significant sponsorships like its collaboration with the Miami Heat were canceled. Despite this