Many managers only begin advocating for their employees when they’re afraid of losing them or when promotion cycles roll around. It’s a reactive approach, and it often comes too late, with managers scrambling to highlight their team members’ strengths only to compete with dozens of others doing the same. The role of a manager as an advocate goes far beyond checking boxes at promotion time. Advocacy is about continuously championing your team’s growth by recognizing their contributions, ensuring their efforts are relevant to the organization’s goals, and making their value visible to key stakeholders. Make
