Topline
Shares of GameStop surged more than 7% in premarket trading early on Monday morning after the White House boosted a social media post made by the video game retailer with an apparent AI-generated meme of President Donald Trump.
GameStop shares surged in premarket trading after its X post was boosted by the White House.
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Key Facts
The retailer’s X account, which regularly posts memes about video game culture, made one such post on Saturday night, declaring that the “console wars” were over after Microsoft announced plans to release the flagship Xbox game “Halo” on rival Sony’s PlayStation 5.
On Sunday night, the White House’s official X account reshared GameStop’s X post, featuring an apparent AI-generated image of Trump saluting the American flag outside the White House while donning the armor of Halo’s protagonist, the Master Chief.
The White House post is captioned “Power to the Players,” GameStop’s official slogan.
The White House’s “Rapid Response” X account also chimed in on the meme, suggesting that this was the ninth war Trump had stopped—echoing the president’s claims that he has ended eight wars since taking office.
The GameStop account has since responded with its own meme posts depicting Trump and Vice President JD Vance in the Halo universe.
How Has This Impacted Gamestop’s Stock?
In pre-market trading