From traffic to trust, Realtor.com is gaining momentum in a crowded field. We’re closing the gap with Zillow and pulling further ahead of Redfin and Homes.com—on visits, engagement, and search visibility.
Powered by product innovation and a smarter marketing strategy, we’re winning where it matters most: helping more people find their way home.
Realtor.com by the Numbers
Source: Comscore & Semrush (March 2025)
- 239 million site visits in March (29% market share)
- Closed the gap with Zillow by more than a quarter in the past 6 months
- 3.7x traffic advantage over Homes.com and 2.7x greater than Redfin
- 4.5 visits per visitor (category-leading engagement)
- 23.4% SEO share and rising
- Gap with Zillow shrunk by a quarter since December
- 10x SEO advantage over Homes.com
According to Comscore, a trusted independent source for measuring online audience engagement, in March 2025, Realtor.com saw 239 million visits, capturing a 29% market share. We’re gaining ground on our biggest competitor—closing the market share gap with Zillow by 9 percentage points, or 27%, between October 2024 and March 2025. And we’re pulling even further ahead of Homes.com, with more than 3.7x their market share.
Leading in Engagement: Where It Really Counts
It’s not just about bringing people in—it’s about keeping them engaged. Among real estate portals, Realtor.com leads in site visits per visitor, meaning people don’t just stop by—they stay, explore, and come back for more. That’s the kind of engagement that builds trust—and drives results for our agent and broker customers.
In March, Realtor.com led all real estate portals with the highest site visits per visitor at 4.5, per Comscore.
Search Visibility: 10x Ahead of Homes.com
In organic search traffic—where high-intent buyers begin their journey—Realtor.com is seeing strong, continued growth. According to the latest data from SEMrush, a leading competitive