Ad spend growth is expected to drop from an earlier prediction of 7.3% to 5.7% as 91% of ad buyers say tariffs are driving budget decisions.
The post IAB cuts ad forecast as tariffs take a bite out of spending appeared first on MarTech…
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Ad spend growth is expected to drop from an earlier prediction of 7.3% to 5.7% as 91% of ad buyers say tariffs are driving budget decisions.
The post IAB cuts ad forecast as tariffs take a bite out of spending appeared first on MarTech…
Read More