Canadians make the bulk of international travellers, representing over 40% of all visitors followed by Cubans living abroad, Russians and US citizens.
By CNBCTV18November 8, 2025, 1: 29: 47 PM IST (Updated)
Tourist footfalls in Cuba tumble, putting the cash-strapped communist island on track for its worst showing since the pandemic. The country received 1.4 million foreign visitors during the first nine months of the year, down 20% versus the same period in 2024, according to the latest data from Cuba’s national statistics agency.
While tourism tends to tick up during the final quarter, it’s unlikely the island can match last year’s total of 2.2 million, which was the worst showing in two decades save for the pandemic collapse of 2020-2022.
Cuba’s tourism industry — once a major economic motor — has been hammered by power outages, shortages of food and basic goods, global turmoil and US economic sanctions.
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At its height in 2018, the island received 4.7 million foreign visitors with tourism revenue peaking the previous year at $3.3 billion, according to research by Paolo Spadoni of Augusta University in Georgia.
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