Twitch CEO Dan Clancy has a clear vision for the Amazon-owned platform’s future: sustainable development over fancy, fast growth.
Amazon obtained Twitch in August 2014 for approximately $1 billion, enabling the Jeff Bezos-founded tech giant to broaden its existence in the live streaming and videogaming sectors.
Twitch has consideringthat benefited from Amazon’s resources, facilities, and Prime subscription combination, however according to reports, it stays unprofitable and was required to lay off more than 500 workers in January this year, which is about 35% of its headcount.
Clancy, nevertheless, who hasactually held the leading task at Twitch consideringthat March 2023 having formerly worked at Nextdoor and Google, stays undaunted by the pressures—and mapped out what he thinks will be the business’s course to success.
“I think we constantly get fascinated with ‘accelerated development’,” he stated in a discussion with Fortune at the Cannes Lions celebration, where Twitch was intending to charm marketers along with other tech titans at the market equivalent of the Oscars.
“And those things that grow quick can likewise diminish quickly.”
Clancy highlighted the stability of Twitch’s design, highlighting the platform’s focus on structure enduring connections.
“In today’s social media world on some platforms, you may get found rapidly and unexpectedly be a star. But tomorrow, somebody else may be the star and you might be forgotten,” he stated.
“When you develop a neighborhood on Twitch, there’s a lot of durability there.”
Rather than chasing quick development, Clancy’s method is about “sustained development and continual structure of the neighborhood,” which he thinks is the finest method for Twitch.
Twitch thinksabout Prime and Netflix as primary competitors, not YouTube or TikTok
Addressing Twitch’s rivals, Clancy dismissed the idea that all live streaming is the exactsame. “People wear’t puzzle a unique with a paper shortarticle simply because they both usage text as a medium for interaction. They’re simply various.”
Pointing out the distinctions inbetween Twitch and other platforms like YouTube and TikTok, he stated: “There’s live streaming on YouTube and TikTok. But since it’s incorporated with short-form content, you’re sort of set to swipe on to the next thing. So individuals will watch live streaming, however you wear’t have the exactsame neighborhood experience.”
Clancy thinks Twitch’s community-centric technique sets it apart. “The Twitch banners, some hadactually gone over to YouTube since they had offers and lotsof are now either back currently or coming back, and every single one of them informs you ‘Oh, it’s not the exactsame.’”
Interestingly, Clancy sees platforms like Amazon Prime Video and Netflix as larger rivals.
“People sit and watch Twitch for an hour or 2 hours. I believe, in some methods, we are a social, long-form, UGC [user-generated content] platform. So we are right inbetween the streaming TELEVISION services and the social-media