Key Takeaways:
- Michael Saylor’s cryptic “Orange Dot Day” post on X has ignited speculation that Strategy Inc. (formerly MicroStrategy) is preparing for another major Bitcoin purchase.
- The company now holds approximately 640,418 BTC, worth over $72 billion, with an average cost of $74,010 per coin and unrealized gains exceeding $24 billion.
- With more than 3 percent of the total Bitcoin supply, Strategy Inc. remains the largest corporate Bitcoin holder, influencing both market sentiment and institutional strategy worldwide.
Michael Saylor has done it again. The billionaire executive chairman of Strategy Inc. set crypto social media ablaze with a brief but loaded post: “It’s Orange Dot Day.” For long-time followers, that phrase is an unmistakable signal. Historically, each “dot day” has preceded one thing, a new Bitcoin acquisition.
Investors are now speculating that the world’s most famous corporate HODLer is gearing up for another purchase, adding to the company’s already record-breaking 640,000-plus BTC. With Bitcoin trading around $112,000 and Strategy’s unrealized profit topping $24 billion, Saylor’s timing could be both symbolic and strategic.
Read More: Michael Saylor Teases Bigger Bitcoin Bet as Net Worth Surges $1B in 2025
Strategy Inc.’s Unrivaled Bitcoin Treasury
A 640,418-BTC Fortune
As of October 26, 2025, Strategy Inc. holds roughly 640,418 BTC acquired at an average purchase price of $74,010. The total cost basis of the company’s holdings is about $47.4 billion, but their market value now exceeds $72 billion, a 52 percent gain on paper.
This massive Bitcoin position didn’t appear overnight. The company executed 83 separate purchase events since 2020, gradually building one of the largest Bitcoin portfolios in the world. The holdings now represent close to 3 percent of Bitcoin’s circulating supply, more than the combined reserves of the next 15 public crypto-holding corporations.
Strategy Inc.’s acquisitions accelerated in 2024 and 2025, particularly during market dips, as the company adopted a dollar-cost-averaging model. The firm’s growing BTC stash now dwarfs traditional institutional reserves, making it a de facto macro-Bitcoin ETF in corporate form.
Decoding the “Orange Dot Day” Signal
Saylor’s Communication Style
Michael Saylor has cultivated a rep